CAF Sets a Challenge for UX for Change

The main purpose for this UX for Change event was to support Charities Aid Foundation’s mission on becoming digital as they redefine their user experience, with a keen interest on how to bring the charities they host to the heart of everything. They would like to look into how they can tell a more emotional story, in contrast to the current purely transactional experience that they provide.

How to Embed Emotional Design into a Transactional Website

Sandra Gonzalez founder of UX for Change, delivers a thought provoking presentation where she scratches the surface on the origins as well as principles and strategies for implementing Emotional Design.

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